Analytical kambani Counterpoint Research yakabudiswa message nezve premium smartphone musika wegore rapfuura. Sekureva kwake, kunyangwe kutengesa kwemafoni epasirese kwakadonha ne12% gore-pa-gore, ivo vakakwira ne1% muchikamu chekutanga. Chikamu chemafoni anodhura mumusika wepasi rose maererano nekutengesa gore rapfuura yaive isati yamboitika 55%.
Mune mamwe mazwi, vagadziri vari kutengesa mashoma bhajeti uye epakati-mhando mafoni kupfuura nakare kose, uye nhare dzine mutengo we $ 600 zvichikwira dziri kutengesa sembwa dzinopisa. Chikamu chemafoni ekutanga nemutengo wemadhora chiuru (inenge CZK 13) uye pamusoro chakakura nekukurumidza muna 400, ne2022% gore-pa-gore.
Photogallery
Maererano neCounterpoint, pane zvikonzero zvakawanda zvekukura uku. Kunyangwe nemamiriro ezvinhu akaipa emusika gore rapfuura, vatengi vakapfuma vaive vadzivirirwa zvakanyanya nemhepo huru yehupfumi kupfuura vatengi vepasi. Nekuda kweizvozvo, kutengesa mumusika wepamusoro kwakakura apo kutengesa muzasi uye yepakati-renji kwakaderera. Sezvo mafoni emafoni achiita basa rinoramba richiwedzera muhupenyu hwevanhu, vatengi vakagadzirira kushandisa mari yakawanda pamidziyo yavo uye kuichengeta kwenguva refu.
Chimwe chinhu chakakosha kukura yaive "premiumization" maitiro munzvimbo dzese. Kudiwa muchikamu cheprimiyamu kunofambiswa nevatengi vanovandudza zvishandiso zvavo zvazvino. Kukwidziridzwa kunoonekwa kwete chete mumisika yakasimukira seNorth America, asiwo mune hupfumi huri kusimukira, uko vatengi vane mudziyo wavo wechitatu kana wechina vari kutanga kupinda mumusika wepamusoro.
Unogona kufarira
Panyaya yemhando yega yega, chikamu che premium smartphone chakatonga zvekare gore rapfuura Apple, iyo yakanyora kukura kwegore negore kwe6% mairi uye iyo mugove wayo waiva 75%. Chechipiri mukurongeka yaive Samsung, iyo yakashuma kuderera kwegore-pagore kwe5% uye yaive nechikamu che16%. Panzvimbo yechitatu Huawei ane chikamu che3% (gore-pa-gore kuderera kwe44%), Xiaomi iri pachinzvimbo chechina nechikamu che1% (gore negore kuderera kwe40%) uye mashanu makuru makuru. vatambi vari mumunda uyu vanotenderedzwa neKukudzwa, avo mugove wavo wakanga wakafanana neaya Xiaomi , asi iyo, kusiyana naye, yakanyorwa gore negore kukura kwe110%.
