Rakuten Viber, mutungamiri wepasi rose mune yakavanzika uye yakachengeteka manejimendi uye kutaurirana kwezwi, yakaburitsa mhedzisiro yeongororo yekushandiswa kweViber Lens kubva payakatangwa mukubatana neSnap muna Chikumi 2021 uye nemwedzi yakati wandei yekuwedzera mumisika mikuru. Kubva pakatanga kuvhurwa, vashandisi vanopfuura mamirioni manomwe nemazana matatu vakashandisa Lens yemedia semifananidzo, mavhidhiyo kana maGIF, ane anopfuura mamirioni makumi mashanu emifananidzo yakagadzirwa muapp.
Zvinoenderana nedata, muna 2021 yakawedzera chokwadi uchishandisa AR Lens yaiwanzo kufarirwa nevakadzi, vanogadzira 46% yeViber's pamwedzi vanoshandisa vashandisi (MAU) uye vanomiririra 56% yevashandisi lens. Vakadzi zvakare vane mukana wekushandisa nekutumira midhiya pane varume: 59% yevakadzi vemaLenzi vanoshandisa midhiya uye 30% yavo vanotumira midhiya, nepo 55% yevarume veLenses vanoshandisa media uye 27% yavo vanotumira midhiya.
Ndeapi lenzi ari pakati peanonyanya kushandiswa? Zvinoenderana nedata, lens inonyanya kufarirwa yaive "Cartoon Face,” iyo inoshandisa maziso makuru, anopenya uye nerurimi rurefu pamufananidzo. Mafashoni magazini akasimudzira vhudzi dzvuku sechimiro chemavara cha2021, uye maitiro aya akaenderera mberi kune akawedzera echokwadi mafirita, se "Red Head" - lenzi inopa mushandisi bvudzi refu dzvuku - yaive yechipiri inonyanya kufarirwa lenzi paViber. Panzvimbo yechitatu pakanga paine lenzi ye "Halloween Elements", iyo inoisa mask inoshatisa pachiso chemushandisi. Iyo "Tiger Lens" yakagadzirwa mukubatana neWorld Wide Fund for Nature (WWF) yaivewo yakakurumbira, uye mune mamwe matunhu marenzi ane mhuka dziri mungozi akatungamira kune mupiro kuWWF.
Ongororo iyi yakaratidza kuti kwete chete vezera diki vezera vanofarira kushandisa lenzi dzeAR mukutaura kwavo. Boka rezera re30-40 rakagadzira chikamu chikuru chevashandisi veLens (23%), ichiteverwa zvakanyanya nevashandisi muboka rezera re40-60 (18%). Vashandisi vari pasi pemakore gumi nematanhatu vakaverengera 17% yevashandisi veLens. Pakutanga kwegore rechikoro, lens yemitambo yakatangwa muSlovakia, iyo yakazova iyo inonyanya kufarirwa yeViber portfolio yose pakati peSlovaks. Vanoda kusvika 13 vashandisi vakashandisa lenzi yehunyanzvi uye vakaedza kutsvaga kuti basa ravo remangwana raizova rei.
Viber yakaratidzawo yakasarudzika kusarudzwa kwemafaro emwaka lenzi, kubva kunoyevedza reindeer uye inonakidza sleighs kuenda kune vakanaka vakaoma nechando, kuita kuti zororo rako rive nehupenyu uye kunakidza kupfuura nakare kose. Unogona kuvawana nekuvhura kamera mune chero chat uye nekudzvanya iyo ghost icon. "Mukati megore rakaoma, vanhu vazhinji pavakaramba vachionana kumeso zvishoma nekuda kwedenda, Viber yakapinda ikapinda mukutaura kwavo kwedhijitari kuti imutsidzire," anodaro Anna Znamenskaya, Chief Growth Officer wekambani. Rakuten Viber. "Kungave kutumira kwaziso kushamwari, kushandisa lenzi inoita kuti vataridzike senge, kana kutsigira mabhureki ane chiratidziro chinooneka chavanoda, vanhu vari kutsvaga nzira dzinonakidza dzekugara vakabatana."
