Press Release: TCL Electronics, mumwe wevatambi vatatu vakuru muindasitiri yeterevhizheni yepasi rose, uye CSA (Consumer Science & Analytics) yakatarisana nehukama pakati pevaEurope nematerevhizheni avo. Huwandu hwe3 vekuEurope vakaverengerwa mukutsvagisa. 083% yevakapindura vakati vanoona TV kamwechete pazuva. Negore idzva richiswedera, tsvakiridzo iyi yakanangana nemashandisiro anoita vanhu vekuEurope maTV mudzimba dzavo. Vakapinda mukutsvagisa vainyanya kubva kunyika dzakaita seFrance, Great Britain neGermany.
Kisimusi pamberi pechidzitiro
Chikamu che97% chedzimba dzine terevhizheni imwe chete. MaBritish ndiwo ane avhareji yeTV 2,1 zvichienzaniswa nedzimwe nyika uko mhuri dzine avhareji yeTV 1,7. Gore rino, TV inoramba iri chipo chakanakisisa icho mhuri yose inogona kubvumirana pairi. Mumwe muvaviri veEurope (kusvika 59% muGermany) vanoti vakagadzirira kuisa mari muTV itsva nekuda kweimwe yenguva dzezororo dzegore, dzakadai seKisimusi. 87% yevaEurope vanoti vanoona TV kamwe chete pazuva. 33% yeBrits vane TV yavo panosvika XNUMX/XNUMX.
Munguva yekuvhara uye zvimwe zvirambidzo zvakakonzerwa neiyo mamiriro epidemiological mamiriro, terevhizheni iri kuwedzera kukosha muhupenyu hwezuva nezuva uye yave mutambi chaiye mumunda wevaraidzo. Vanosvika hafu yevaEurope vanotarisira kuona TV yakawanda kupfuura mugore rapfuura.
Imba yekutandarira inoramba iri nzvimbo inofarirwa yekuona TV (80%), ichiteverwa neimba yekurara (10%) nekicheni (8%). Panyaya yezvirongwa zveTV zvakasarudzwa, terevhizheni inofanana nekuzorora kwezororo: mabhaisikopo uye nhevedzano zvirongwa zvinonyanya kufarirwa (83%), zvichiteverwa nevaraidzo (48%). Chinoshamisa ndechekuti 6% yevakapindura vakaratidza TV senge mhuri chaiyo, panoungana mhuri yese, izvo zvinoratidza mikana isingaperi yeterevhizheni.
Smart TVs inonyanya kufarira vanhu vari pasi pemakore makumi matatu nemashanu
60% yevaEurope vane smart TV (Smart TV), kusanganisira 72% yevechidiki vari pasi pemakore makumi matatu nemashanu, vanosarudza maTV aya emabasa ehungwaru anovabvumira kushandisa zvirinani TV kuti vawane zviitiko zvakakura, kunyanya kubva pakuona mashowa kubva pakushambadzira. masevhisi (35%) uye mukana wekuona zvirongwa zvemunhu mukubata-up TV uye VOD modhi (70%). Zvakakosha kucherechedza kuti chinenge chikamu chimwe muzvitatu cheChirungu neFrench vanogovana zvirimo kubva kumafoni avo paTV skrini, izvo zvinoratidza kuwedzera kwekubatana kwemidziyo yakasiyana.
Antoine Salomé, Marketing Director weTCL Europe anoti: “Sezvinoratidzwa netsvagiridzo iyi, nguva yezororo inosimbisa kuti maTV, uye kunyanya smart TV, isanganiswa yakasarudzika yetekinoroji, zvinyorwa zvedhijitari, zvese zvinonzwika uye zvinoonekwa, zvinokurudzira kusika, varaidzo, kugovana, kufungidzira uye dzidzo. Izvi zvinogadzira maTV, uye kunyanya maTV akangwara, shamwari huru yekugovera zvemukati zvedhijitari uye nguva dzinokosha dzemhuri uye nguva neshamwari dzepedyo. Semunhu anovandudza tekinoroji inotungamirwa nediki, tinopa uye tinovimbisa mufananidzo wepamusoro uye ruzha rwemhando panguva apo vashandisi vazhinji vanenge vachitarisa mafirimu nenhevedzano. "
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