Prague, Kukadzi 2, 2015 - Zvinoenderana nezvazvino zvakawanikwa zveSamsung Electronics uye akateedzana web portal Edna.cz, Czech uye mamwe maEuropean akateedzana mafeni anoshamisa kufunga kana zvasvika pakufumura hurongwa uye kumonyoroka. Whole 85% MaCzech (71% yevakapindura muEurope) vakabvuma kuti vaizodaro havana kumboburitsa nemaune zvikamu zvakakosha zverangano (anonzi muparadzi). Mukuwedzera, inopfuura hafu yeCzechs yaizodaro zvainge zvisina basa kuti vaiva vaparadzi kusadziviririka, uye ingangoita nhamba yakafanana ye serial mafeni anoenda kure kusvika anodzivisa nemaune social media uye mamwe masosi eruzivo kuitira kuti vasazofanoona kuvandudzwa kwechirongwa.
Zvikonzero nei vanhu vanofarira kuona akateedzana zvinoratidzwa mumushumo neSamsung Electronics inonzi The Way We Watch. Iyo Edna.cz portal yakaongorora maitiro evateveri vateveri zvakananga muCzech Republic. Inenge hafu yeCzechs nevamwe vekuEurope vanofarira zvirongwa zveTV chikamu chimwe panguva. Zvavo zvinobva pamaitiro emuoni nzira yekubatana - zvikamu zvitatu zvevaCzechs vanogara vachibvunza kutanga vamwe, vangave vakaona chikamu chemutsara vasati vatanga kutaura pamusoro payo, kuitira kuti varege kuzarura chirongwa chacho (mune dzimwe nyika dzeEurope, vanopfuura chikamu chimwe muzvitatu chevakapindura vanoita kudaro).
“Hazvishamisi kuti mafungiro evanhu kune vapambi akanyanyisa. Kuona nhepfenyuro yeTV kwakabatana nekubatanidzwa kwakasimba kwemanzwiro. Kubva pamaonero epfungwa, izvo zvinonzi kudzorera zvinonyatsoratidzwa - vanhu vanokoshesa zviito zvakanaka zvevamwe, somuenzaniso, kana vasingaratidzi muparadzi kwavari. Kudzorera uku inyasha diki dzinogona kugadzira pfungwa yekuzvipira uye kukurudzira hukama pamwero mukuru. Zvinoenderanawo nekunzwisisa kukosha kwekutamba kwakanaka. Nyanzvi dzepfungwa dzemhindumupindu dzinotsanangura uyu mufambiro wakanaka munzanga sokubatsira vamwe vachandibatsirawo.” anotsanangura cyberpsychologist Berni Good.
MaCzech ishasha mukuona zvakatevedzana. Inenge hafu yevakapindura inobata 5-10 serials panguva imwe chete. 69% yeCzechs inonzwa kukosha kwekutanga kuona chimwe chinhu pakarepo mushure mekupera kwevanoda nhevedzano. Chirevo chakaitwa neSamsung Electronics chinoratidza kuti hafu yevakapindura muEurope, kuona TV ifomu kutiza kubva muupenyu hwemazuva ose. Zvisinei, kutiza uku kunouya pamwe chete nokushushikana. Chikamu che46% chevaoni vekuEurope vanobatikana zvakanyanya mukuona TV zvekuti vanosuwa zvepachokwadi kana mutambo wavo wavanofarira wapera.
Kuona zviitiko zvakakosha munhevedzano yeTV nokudaro kunotamba nemanzwiro evaEurope. 43% chete yevaoni vanoti havana basa kana zvinhu zvakaipa zvichiitika kune vavanofarira vatambi veTV. Mumwe muvatatu anonzwawo kunetseka pakumonyoroka kwechirongwa. Saka zvinonzwisisika kuti 45% yevanhu vakanyura munyaya vachiona TV, kuti vanogona kugumbuka kana kutoshatirwa kana vavhiringidzwa vachiona. Ruzhinji rwevakabvunzurudzwa veCzechs vanotarisa zvakanyanya. Chete 24% vanoita homuweki, basa, kudzidza, kana kushandisa komputa kana nharembozha panguva imwe chete panguva yenhevedzano.
“Inenge hafu yevanhu vokuEurope vachiri kuona TV nemhuri dzavo. Vanoungana mazuva ose kuti vamuone. Basa redu nderekuvagadzirira ruzivo rwakanyanya kwavari. Pakushanda pane yekutanga-yakakomberedzwa UHD TVs, timu yedu yakashanyira mabhaisikopo akawanda akasiyana pasirese kuti iwane yakanakisa kuona chiitiko nekuunza kudzimba dzevatengi. Plot twists uye nhevedzano yekutanga uye yekupedzisira inguva dzakakosha dzeterevhizheni kune vateveri vanokodzera kuona zvakanyanya kuona. " anodaro Petr Kheil, director wevatengi zvemagetsi uye IT/Business Enterprise zvikamu zveSamsung zvemagetsi Czech neSlovak.
Ongororo yakaitwa pamazuva 1-7. Zvita 2014 pane webhusaiti www.edna.cz. Hwerengedzo ye2 vakapindura vakapinda.
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