Izvo Nokia yaive makore gumi apfuura, Samsung nhasi. Yakanga iri Samsung nehurongwa hwayo hwehasha hwakakwanisa kubvisa Nokia kubva pachigaro chemusika wenhare ndokuitsiva, nekuda kwekuti Samsung ndiyo yava mugadziri ane nhamba huru yenharembozha dzinotengeswa pasi rose. Zvakanaka, kunyangwe Samsung iriyo hombe, chidimbu chepai chiri kutanga kupera zvishoma nezvishoma nekuda kwekufarirwa kuri kukura kwevagadziri veChinese, uye panguva imwecheteyo, pakanga paine kudonha kwe20% murubatsiro, pamwe nekudonha mukati. gross margin, iyo yakawira ku19% uye, maererano nevanoongorora, zvichida akawanda achadonha.
Sekureva kwevanoongorora, Samsung yaive yakanyanya kunaka muna 2012, payakatangisa Samsung phablet. Galaxy Cherechedza 2. Mucherechedzo 2, iyo ichiri kufarirwa, sezvo kambani yakashuma chikamu che25% muchikamu chinotevera mushure mekutanga kwayo. Kubva ipapo, zvakadaro, gross margin yanga ichidzikira zvishoma nezvishoma uye inotarisirwa kuramba ichidzikira. Iye zvino gross margin yadonha kusvika ku19% uye zvinotarisirwa kuti gore rinouya ichange iine 15% chete. Dambudziko, maererano nevanoongorora, nderokuti Samsung inofanira kutanga kuzvidzivirira pachayo pakukura kwemakwikwi eChinese, uye nzira chete yainokwanisa kuita izvi ndeyekuderedza mitengo yezvigadzirwa zvayo - izvo zvichaderedzawo huwandu hwemari. Samsung inofanirwa kuuya nehunyanzvi "hucharova" bhizinesi rayo zvakare, kana isu tichafanirwa kuverengera kuderera kwepurofiti kubva mukutengeswa kwenharembozha.
*Kwakabva: WSJ
